Enterprise informatization tutorial: Teaching materials for higher education majors in economic management

Author: Hang Yongbao
Publisher:
Publish Date: 2003-12-01
Features: This textbook follows the principle of application-oriented, essential, and sufficient content, adhering to cognitive patterns with a cleverly arranged structure and content. It is characterized by being innovative, clear in concepts, well-structured, easy to understand, and highly practical. It targets societal needs with carefully designed cases, forming a unique style of case introduction, problem-driven learning, (inspired teaching), emphasis on key points, and strong specificity. The book is divided into 10 chapters, primarily introducing the basic concepts of enterprise informatization, enterprise resource planning (ERP), enterprise supply chain management, informatization of enterprise manufacturing technology, informatization of enterprise quality management, enterprise e-commerce, enterprise customer relationship management (CRM), enterprise informatization project management, and the development strategies and trends of enterprise informatization. It can serve as a substitute or complementary textbook for traditional university courses "Management Information Systems" and "Introduction to Enterprise E-commerce," as well as a training textbook for enterprises and related fields. It is also suitable for readers interested in enterprise informatization.