Author: (English) Thompson
Publisher:
Publish Date: 2003-08-01
Features: This book introduces how managers can ultimately become strategic decision-makers of enterprises by participating in the formulation and implementation of strategy. This conclusion is based on my observations of management behaviors in multiple companies, as well as the company's strategic decision-making and efforts to address various challenges. Through observation and discussions with many company managers, I have organically integrated strategic management theory and concepts, making them the main outcomes of corporate strategic management research. This book explores various methods for enterprises to formulate and implement their strategic deployments, as well as how to cope with the pressures of strategic transformation requirements. As mentioned above, strategic deployment requires continuous improvement. This book provides valuable insights and ideas on the theory and practice of strategic management, decision-making, and transformation. To make the content more practical, the author ingeniously designed a case study that runs throughout the book and cites examples from many international companies, such as Virgin, McDonald's, General Electric, and Microsoft, presenting readers with a practical guide to proactive strategy and competitive advantage.
Visionary Leadership: Managing with the Heart Series
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