Schwartzman

Author: Yu Bingnan
Publisher:
Publish Date: 2004-02-01
Features: "Schwartzman, an artist with the Royal Sussex Regiment, used plywood as a substitute for a canvas for painting, as a makeshift measure to ensure the ceremony could take place. Therefore, this work excels in the angles of sunlight and the positioning of shadows, to the extent that many people do not believe they are imitations." Arnold Schwartzman, born in London, UK in 1936, graduated from the Canterbury College of Art and began his career as a graphic designer for network television, working on posters to illustrate the pop song performances for The London Sunday Times with the phrase "Prepare, Move Forward." Later, he became an advertising planner, creating award-winning television ads and illustrations for clients like Coca-Cola and Philips Electronics. In 1968, he joined the board of Conran Design Group in London, where he was responsible for the company's painting department. He won three design awards and the London Silver Award from the Art Directors Club. In 1974, he was admitted to the International Association of Fine Art. He received the Pacific Design Center's 2000 Lifetime Achievement Award in Design for his work in graphic design. In 1978, he moved to Los Angeles, becoming the design director of Saul Bass Associates, and in 1982, he wrote and directed The Killing Fields, which won an Academy Award. That same year, he was appointed as the overall designer for the 1984 Los Angeles Olympics. In 1996, Schwartzman created a permanent eight-screen video display and a mural titled "Time Capsule" as a gift to the Los Angeles Skirball Cultural Center and Museum. Since 1997, he has designed "Oscar" commemorative posters and key art campaigns, including creating movie trailers for award announcements. As a director, producer, and screenwriter, Schwartzman's feature documentaries include The Killing Fields, The Echoes Left Behind, and Independence. As an author, his books include Fire Ship, Engraving: Jewish Tombstone Illustrations, The Phonograph Explained: Visual Sound Tools, Code: The Long Cry, Art Deco Design, and Film: How Films Begin. In 1972, in a feature article by the British art magazine Image, it was written about Schwartzman, "At 36, Schwartzman has already done four generations of work. His career in design and illustration is remarkable—wherever there are images, there is Schwartzman." About 30 years later, Schwartzman achieved even more. Over the years, he became an internationally renowned graphic designer. In 1982, he won an Academy Award for producing and directing a feature documentary. His multidisciplinary research made him an illustrator, graphic designer, advertising designer, magazine editor, art director, art exhibition director, photographer, advertising and documentary filmmaker, writer, and educator. Few designers have the opportunity to design two of the most representative events in the world—the Academy Awards and the Olympic Games. Schwartzman, however, has done both. In his early career, he designed logos for some rock bands, and later, as a film director, he collaborated with legendary figures like Orson Welles and Elizabeth Taylor. Recent reports on Schwartzman have portrayed him as "a master of design," a "legend," and a "retro-hip." In this alphabetically arranged book, Schwartzman reflects on his work over the past 40 years, providing insightful case studies and anecdotes from his major projects. When asked about his next project, the 65-year-old Schwartzman always claims he has regained his energy and is ushering in his own "second spring" of creativity. This book features the graphic design works of international design master Arnold Schwartzman, making it a valuable reference and appreciation for readers interested in graphic design.