Marketing English

Author: Wang Yan
Publisher:
Publish Date: 2002-06-01
Features: This book is compiled in the style of Marketing English, consisting of seven parts and seventeen units. Each unit is divided into five sections: Text Outline, Chinese Translation of the Text, Glossary, Supplementary Materials, and Marketing Debates. The Text Outline is written in English, providing a concise overview of the main content and structure of each text, along with reference questions. The Chinese Translation of the Text offers a native-language reference for readers who find it difficult to read the original English text. The Glossary section includes key professional terms that need to be understood for each unit. The Supplementary Materials serve as case studies for comparative analysis with the main text, helping readers further grasp the marketing principles involved. The Marketing Debates section is an advanced feature designed to cultivate readers' ability to apply knowledge flexibly, enabling them to independently analyze and explain some controversial issues in marketing after critical thinking. Each part of the seven sections also includes an English summary at the end. The English summaries encapsulate the main principles of each part, concisely reproducing the governing principles and methodologies in the form of original English text, which play a leading role in complex marketing phenomena. This book is well-focused, covers a broad range of topics, and features practical content with a rigorous structure. Readers can either study this book independently or use it in conjunction with Marketing English.