Complete set of modern real estate advertising strategies

Author: Yu Yingzheng Zhang Wei Jie Lin Xudong
Publisher:
Publish Date: 2001-09-01
Features: This book compiles over 1,000 valuable real estate advertising creative ideas that have achieved significant success in the market. Most of the cases are sourced from renowned real estate projects in developed regions such as Shenzhen, Guangzhou, Shanghai, and Beijing between 2000 and 2001. This is what makes the book truly exciting! With a highly practical and unique structure combined with vivid case studies, the book reveals the secrets behind the success of best-selling real estate projects. You can quickly find inspiring and reference-worthy real estate advertising examples from renowned professionals, and gain valuable insights and strategies beneficial to implementing your project's strategy. The book also provides advertising operation models that represent the highest professional standards in China's real estate industry. These mature and effective operational steps are based on the successful experiences of well-known real estate enterprises such as Vanke, CTF, Golden Land, Country Garden, and Olympic Garden.