Corporate Finance

Author: Gong Guangming Wu Baogui
Publisher:
Publish Date: 2003-05-01
Features: The main features of this book are as follows:
1. Reasonable structure and novel content. Financial management can be divided into basic principles, general business, and special business. We believe that as an introductory textbook, basic principles are the foundation, general business is the focus, and special business is supplementary. Chapters 1 to 3 belong to the basic principles section, which strives to clearly explain the fundamental knowledge. Chapters 4 to 8 belong to the general business section, which is the key part of the book and aims to thoroughly explain the general business. Chapters 9 to 11 belong to the special business section, which only provides a concise introduction to the related content. This arrangement comprehensively introduces the content of financial management while highlighting the key points. The author consulted a large number of domestic and international literature while writing this book and introduced some new research findings.
2. Flexible format, engaging and interesting. To avoid the stiffness and obscurity of pure theoretical narration, this book adopts a flexible and novel writing style. Before the main text of each chapter, a small case related to the chapter content is arranged; at the end of each chapter, at least one case is arranged with case discussion questions. "Review and Reflection" is designed between chapters, and a group discussion plan is designed after chapters. This makes the main theoretical content of each chapter targeted, playing a guiding role in deeper understanding and application of theoretical knowledge. This arrangement can also enhance readers' interest and make it engaging.
3. Simple and profound, easy for self-study. Modern financial management uses many complex mathematical models. We do not simply list these formulas but analyze the mathematical models through examples, charts, etc. When arranging relevant chapters, this book also follows the principle of gradual progression from simple to complex. These aspects make it easier for readers to self-study and better understand the theory and methods of financial management.