From Bookshelves to the Internet: The Evolution of Science Communication

Author: Lin Jian
Publisher:
Publish Date: 2002-05-01
Features: From the vast sea of books to the boundless internet, this book attempts to outline the development path of the spread of human technological civilization, exploring the main characteristics, structure, models, and functions of technological communication. It reviews the history of human technological communication, wandering through the mountains of books and seas of newspapers, searching for audio-visual media, and clicking on online media. It evaluates the problems in technological communication, analyzes the subjects and audiences of technological communication, examines the process of value judgment and cultural integration, recognizes the necessity of information selection in the face of the vast ocean of information, and summarizes the principles and methods of information selection. In the tide of informatization, knowledge-based society, and globalization, it proposes our response strategies and tactics.