Automotive Marketing General Theory

Author: Chen Youxin
Publisher:
Publish Date: 2003-01-01
Features: "Automotive Marketing: A General Theory" is a theoretical work in China and even in the world that studies automobiles from the perspective of sociology, particularly marketing. The ideas presented in this monograph not only hold significant guidance for the product design and marketing of automotive manufacturers but also provide valuable reference for changing the educational philosophy in China's automotive institutions. The writing of this book was conducted on the basis of publishing three monographs: "The Art of Product Structure," "The Art of Product Pricing," and "The Art of Product Sales." Building on past achievements and avoiding shortcomings, it clearly offers more experience. The book not only retains the characteristics of novel concepts, rigorous structure, fresh writing, and rich data but also adds the feature of psychological analysis. Although it is an academic work, it is highly readable. It can serve as a working guide for automotive operators and a reference for automotive researchers. For, it can also be a channel to understand automobiles, allowing them to explore the automotive world and traverse the history of the car industry, bringing the benefit of "profit from every page."