Media Group Operations and Management

Author: Yuan Zhou (Singapore)
Publisher:
Publish Date: 2003-09-01
Features: This book not only possesses distinct academic characteristics such as novelty, systematicity, scientificity, and realism, representing a pioneering research achievement, but also holds significant practical implications for advancing China's media management practices and university-level journalism and communication teaching activities. How did Singapore Press Holdings establish a media group with an annual revenue of 1 billion SGD (approximately 5 billion RMB) in a city-state of just over 600 square kilometers and a population of over 4 million? How does the Singaporean government use legal means to ensure that media are controlled by locals? How can the press thrive while maintaining strict regulation? How does the Singaporean government foster a cooperative relationship with the media? How do media groups balance national interests and corporate interests? How do publishing groups venture into television? How do they transition to multimedia convergence? How do media groups operate in the stock market? How do media groups attract and retain top domestic and international talent? A book written for media professionals, managers, researchers, and others concerned with the development of domestic and international media.