True surprise: Reflections of Contemporary Chinese Advertising Elites

Author: Zhu Haisheng (Editor)
Publisher:
Publish Date: 2002-11-01
Features: The mainstream of advertising does not distinguish between 4As or non-4As. Whether you are who you are, if you cannot create new mechanisms, you are always facing the choice of elimination. "The mainstream is dead" refers to the fact that some companies that have developed to become constraints are gradually losing their mainstream status. "The minority should rise" refers to the emerging forces that are forming and eventually developing into a new mainstream. This is a textbook. This is a basic training course for working advertising professionals. This is the most practical basic reference textbook for students currently studying advertising and communication. This is a textbook with local characteristics targeting the Chinese context. This is the crystallization of wisdom summarized by Chinese advertisers, advertisers from the Chinese market line, through countless hardships, confusions, and realizations in practice. They have diligently explored this vast unknown field. It comes from the most authentic life, from solid practice.