Representing the Century: Modern Chinese Advertising

Author: Huang Ying, Huang Zhiwei
Author Country: China
Publisher:
Publish Date: 2004-05-01
Features: Advertising is a vivid portrayal of social progress and a true reflection of economic development. In the turbulent modern China, advertising has shown a kaleidoscope of characteristics. This book introduces the advertising campaigns of numerous famous domestic and international brands in modern China, including Omega watches, Kodak film, Whirlpool fans, and Double Coin tires. It also provides a detailed account of the creation and development processes of a dozen Chinese brands, with rich illustrations and thorough historical records, making it an invaluable reference for understanding the modern Chinese advertising industry and economic development.