Travel Agency Management and Operation

Author: Ma Aiping
Publisher:
Publish Date: 2002-01-01
Features: The author of this book has accumulated years of teaching and research experience, reviewed a large number of relevant academic books from abroad, and continuously tracked the development trends of travel agencies both domestically and internationally. The book cites operational cases and experiences of travel agencies from developed countries to broaden readers' perspectives. At the same time, the author has absorbed contemporary new management theories and also introduced management practices of some domestic travel agencies in practice. This book introduces new perspectives on the management of travel agencies abroad. The goal of this book is to provide a way for travel agency managers to become more excellent, because currently, what travel agencies lack are leading figures with a profound understanding of market operation patterns and enterprise management principles.