I sell, I survive

Author: Tai Yongfu
Publisher:
Publish Date: 2002-05-01
Features: The pain and joy of a Chinese salesman are written so authentically that they deeply move the reader. Zhang Wentao, a household appliance salesman, can learn many true insights from this book that cannot be found in sales textbooks. Wang Yuehui, marketing research expert The author candidly writes about his personal emotional secrets, full of the beauty of humanity! Xu Jie, financial journalist His tenacity, perseverance, and courage to rise from the brink of death are truly admirable! Zhao Yue, marketing director He is not just a theorist. His success comes entirely from his practical spirit. Such success philosophy is convincing. Peng Haiwei, sales manager Salesman, this was the most popular profession in China after the reform and opening up in the 1980s. In China, especially in the Pearl River Delta of Guangdong, salesmen had the most job opportunities and the highest salaries, but also the highest risks. They faced two "gods": the boss and the customer. They had to be responsible to both, seeking their own space for survival under dual pressure. The author of this book tells you the real and moving story of a salesman from Shunde, Guangdong, who had brilliant achievements in several large enterprises. You may benefit from it. This salesman came from a remote mountainous area in Northeast China. In 1982, after graduating from a prestigious university, he was assigned to the most remote northern wasteland. He went through all the hardships of life, traveling from the far north to the far south of China, and finally chose the profession of sales. He wandered across the vast and boundless land, making him a nomad with no fixed home. He sold cranes, diesel engines, adhesive tapes, synthetic leather, (disposable cabinets), microwave ovens, stationery boxes, rice cookers, electric water heaters, and even yachts—luxury boats that could be used for global travel. He had brilliant successes: During a summer, after three months of hard work, he helped a state-owned enterprise that was in dire straits break free from its (predicament). For a township enterprise in Shunde, he sold small household appliances in the weak market of Inner Mongolia for three years, and the sales volume rose from the bottom of the factory to the top, with the largest order of 8 million yuan, selling 8,000 microwave ovens and 8,000 (disposable cabinets) at once—enough to fill 16 train carriages. This created the record for the single largest transaction in the history of small household appliance sales in Shunde. But after each success, painful failures followed one after another, as if it had become his fate. Just as he was carrying a backpack, holding a bottle of white mineral water, and trying to open a market for a state-owned enterprise that was in dire straits, returning home for the Mid-Autumn Festival to tell his beloved wife about his brilliant achievements, she couldn’t stand the loneliness and left him with their lovely daughter. In a large enterprise run by a Hong Kong businessman in Shunde, he finally won the trust of the boss with his brilliant performance and was appointed as the marketing director with an annual salary of 680,000 yuan! When he returned from his first business trip, full of hope, ready to implement his marketing plan, the large enterprise he served had vanished like a mirage. The original boss had left, and his girlfriend had also gone. He longed for success, but success turned its back on him; he longed for love, but love had nothing to do with him. The separation of his wife and children, the disintegration of his family, repeated failures in love, the injustice of his boss, the fraud of customers, and the blows of highway robbers did not crush him. He stood up time and again from pain and despair. He was determined to believe: If you are a general or a governor, you can plan and win battles from a distance, then as a small salesman, I too have a vast world to ride and create great achievements in the world! Life did not abandon him. After 10 years of sales, he successfully shaped his own business image and created miracles for the company. In the 10 years of his life’s journey, a beautiful and pure girl came to his side from faraway Chengdu, carrying a marriage registration letter. In his last expedition, he became a freelance salesman, promoting the products of several factories to the market...