Eve's Revolution: Eight Golden Rules to Ignite the Female Market

Author: [USA] Popcorn, F. by Gao Jing translated
Publisher:
Publish Date: 2004-12-01
Features: "The power of women driving consumption, investment, and innovative business models is something that should shock anyone who sees the relevant statistics. There is now a gap between companies that have already grasped this and are moving forward with full force, and those that remain clueless, causing the market to lose out. Therefore, 'The Eve Revolution' is a must-read!" "Frischelle Popcorn provides a powerful perspective, telling us about women's purchasing motivations and behaviors, as well as the connections between these actions and trends. We can gain many creative insights from this to develop our own brands, build stronger, more reliable, and lasting relationships with female customers, and serve their needs. This book offers a powerful perspective on women's purchasing motivations and behaviors, as well as the connections between these actions and trends."