Customer Growth Points (Five Successful Marketing Strategies for Cultivating Competitive Advantages)

Author: Richard Whately, Diana Hanson, translated by Yang Shwei
Publisher:
Publish Date: 2005-07-01
Features: Richard Whately and Diana Hanson reveal in this book how successful companies today can achieve explosive growth. Based on dozens of real-world case studies, Richard Whately and Diana Hanson define five successful marketing strategies for cultivating competitive advantages—even in the most challenging environments. This is an excellent and highly recommended book. It is also a cultural treasure in today's globalized business environment. The book provides important strategies for companies seeking rapid growth. To stay customer-focused, Richard Whately and Diana Hanson have shifted from storytelling to demonstrating how managers and companies differ in the market. This makes it a readable reference for companies aiming to be customer-centric. Customer Growth Points—Five Successful Marketing Strategies for Cultivating Competitive Advantages is an insightful book. Richard Whately and Diana Hanson outline the secrets to winning in highly competitive environments. They emphasize that today's managers will not win without putting customers at the heart of their decisions. The book offers and recommends crucial information.