Seeds of Innovation: Interpreting the Innovation Cube

Author: (USA) Dan Dutton
Publisher:
Publish Date: 2005-03-01
Features: The combination of creative thinking, strategic thinking, and change thinking determines a company's long-term development; the author uses cutting-edge innovative thinking and concepts, vivid examples, and simple-to-understand methods and steps; focuses on enhancing the innovation capabilities of high-performing individuals, teams, and organizations; hundreds of innovative examples from dozens of internationally renowned companies provide references for your innovation decisions. The book presents a lively style that also offers unexpected inspiration for innovation. It provides a structured theoretical and methodological system to deconstruct innovation, thereby inspiring readers to reconstruct it. This is an innovative management book suitable for both corporate and organizational professionals, as well as general readers.
Elaine Dutton, as the founder and chief strategic expert of an innovation consulting firm, has summarized a set of innovation management methods grounded in theoretical foundations and practical applicability through years of research and practice. In this book, she stands at the forefront of innovation management and for the first time proposes that innovative thinking not only includes creative thinking but also combines creative thinking, strategic thinking, and transformative thinking. The author also introduces simple yet effective methods such as the "Nine Steps to Innovation," "Ten Innovation Organization Tools," "Six Principles for Holistic Thinking," and "Ten Strategies for Exceptional Innovation Performance," to improve the management and control of ideas, thereby enhancing the innovation capabilities of individuals, teams, and organizations. Hundreds of innovative examples from dozens of internationally renowned companies make this book both professional and accessible, making it highly readable.