Meeting operation management

Author: Xiao Qingguo Wu Shaoyuan
Publisher:
Publish Date: 2004-08-01
Features: The book features not only systematic theoretical discussions and summaries but also a large number of examples, sample descriptions, and case analyses for readers to think and study. It is highly practical. After reading this book, readers can use the methods introduced in it as a guide, refer to the provided examples, samples, and cases to organize, operate, and manage an actual conference. This avoids the drawback of some similar books that only offer vague theoretical discussions, leaving readers unsure how to proceed with practical implementation. The target readers of this book are:
Teachers and students in exhibition and event management programs or related fields at junior colleges and universities.
Teachers and students in tourism or advertising programs at junior colleges and universities who are specializing in exhibition and event management or taking related courses.
Employees of professional conference organizing companies (PCOs).
Employees of exhibition and event management companies.
Employees of travel agencies, tourism companies, and advertising agencies that engage in conference-related businesses.
Employees of marketing departments in exhibition centers, conference centers, or conference hotels.