Author: Wen (USA)
Publisher:
Publish Date: 2003-10-01
Features: This book is an essential reference on your desk that teaches you how to stay in business, as it helps establish a true understanding of your assets—your customers. The advice on executing customer satisfaction can guide everyone currently in business. This book provides action plans that are necessary to launch an ongoing customer satisfaction program. In this book, you will find checklists, flowcharts, problem sheets, and required worksheets, including:
※ Sample surveys for customers and employees
※ Sample letters to improve response rates
※ Self-assessment for fixed customer satisfaction checks
※ Worksheets to help evaluate and analyze results
Start the conversation with your customers and watch your profits grow.
"This book has helped increase my company's profits. Since the Mike Wing Customer Satisfaction Survey, we have improved our marketing plans and become more competitive."
Arthur Anderson teaches you how to communicate with customers
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