Business communication

Author: Liang Lifen
Publisher:
Publish Date: 2003-09-01
Features: This book systematically and comprehensively elaborates on the fundamental principles of modern business communication, introducing various techniques of business communication. It is rich in information, features a novel and unique theoretical framework, and includes abundant case studies. Each chapter is followed by thought-provoking questions, which help readers understand the general principles of business communication and effectively address communication issues in business activities. This book can serve as a textbook for business secretarial and management-related programs at vocational and technical colleges, as well as a reference for practitioners in management and business.