Boat Carving Is Not for Swords: 99 Lessons in Failure for Small and Medium Enterprise Owners

Author: Liu Yisong
Publisher:
Publish Date: 2005-06-01
Features: Every businessman hopes to succeed and wants to transform their business from weak to strong, from small to large, becoming a true giant of wealth. However, according to relevant data: 70% of small and medium-sized enterprises close down after passing through a five-year boom. As operators, no one wants to repeat past mistakes or embark on a path of total loss. Why do so many businesses fail to withstand market tests? What painful lessons and valuable experiences have they imparted? These lessons and experiences are invaluable to anyone navigating the business world. As the saying goes, lessons from failure are often more important than lessons from success. This book summarizes 99 reasons for the failure of small and medium-sized enterprises from eight aspects: business attitude, investment philosophy, decision-making, marketing, management, etc. The purpose is to help those who are navigating the business world avoid some wrong behaviors and grow their businesses into giants. Learning from others' mistakes to find one's own right direction is indeed a form of wisdom.