Open a dessert shop

Author: Wang Zengli
Publisher:
Publish Date: 2004-01-01
Features: Children love to visit McDonald's and KFC because, besides the tempting hamburgers and French fries, there are also their favorite desserts like ice cream and milkshakes as a post-meal treat. In dessert shops, young ladies are always enthusiastic about green bean soup, double-skin milk, and rock sugar snow ear. Men, on the other hand, enjoy trying new flavors, and desserts occasionally become their highly praised foods. When traveling, after feeling exhausted, standing in front of a variety of snack shops, one can’t help but look for some local specialty foods, naturally including the chance to taste local dessert flavors—Turtle Herbs Cake and Fresh Milk Egg Custard, which seem to leave endless imagination every time. And at lively birthday parties, cutting the birthday cake always brings blessings to a climax. This is the charm of desserts.
Opening a store is both a way of working and a way of life. Have you ever imagined such a life: opening a special store and being a stylish owner? China Aerospace Publishing House has recently carefully designed a series of fashion-related "Open for Business" bookstore series books, including Open a Coffee Shop, Open an Unique Store, Open a Flower Shop, Open a Dessert Shop, and Open a Tea Art Studio. From the knowledge, spiritual, and material preparations before opening a store to all aspects of running a business, as well as marketing plans and management strategies, the books provide detailed introductions and actionable guidance.
The "Open for Business" series offers readers interesting fashion culture, product knowledge, and exquisite images. It is believed that consumers of fashionable stores will also enjoy this visually appealing illustrated book series alongside the store owners.
This book introduces dessert knowledge and the key considerations for opening a dessert shop, analyzing the successful cases of Holiland and Kessinbei from China's dessert industry. In the dessert knowledge section, it covers the classification and identification of desserts and dessert culture. In the store-opening guide section, it discusses different business models, potential issues, how to conduct market research, create a store-opening plan, choose the right location to gain a competitive edge, calculate expenses, raise funds, handle opening procedures, briefly introduces franchising-related issues, some principles and steps for store design, the equipment needed for a dessert shop, and offers suggestions for integrated marketing strategies for dessert shops. It also highlights the key points for hiring and training employees and other important considerations. This book is suitable for those who aspire to open a dessert shop and can also be enjoyed by dessert enthusiasts.