2003-2004 Overview of Exhibitions in China and Overseas

Author: Zhang Yumin
Publisher:
Publish Date: 2002-12-01
Features: In this book, domestic exhibition information is arranged by industry and accompanied by a time and location index for easy reference based on your actual needs. Information for Hong Kong SAR and overseas is sorted by time, with detailed introductions to each exhibition. The number of Chinese companies participating in exhibitions in Hong Kong and overseas is continuously increasing, while the number of foreign businesspeople visiting China to participate in and attend exhibitions is also steadily growing. The book continues to publish all content in both Chinese and English to meet the needs of readers from China and abroad. This book continues to share experiences of participating in exhibitions with readers in the form of personal insights. In the past, we focused on the perspective of exhibitors, discussing how to successfully participate in exhibitions. This year, the two articles on personal insights are themed around visitors—the largest audience group for exhibitions. "Becoming a Successful Visitor" introduces how to gain the most from attending an exhibition. "How to Expand Exhibition Scale—Understanding Your Visitors" discusses how to communicate with exhibition organizers to achieve the goal of expanding the scale of the exhibition by understanding visitors. We hope the above insights will inspire you.