Wealth Wisdom: Management Innovation for Managers

Author: Liu Lingxin
Publisher:
Publish Date: 2002-01-01
Features: This book focuses on introducing the basic paradigms of innovative management in the knowledge economy era. It reveals the path of management innovation for managers by exploring 14 aspects of modern enterprises, including business decision-making, competitive strategies, enterprise human resource development, new product development, marketing innovation, corporate finance, and corporate culture construction. The book emphasizes both theoretical elaboration and practical examples, combining theory and practice to uncover the essence of management innovation. It is detailed, credible, easy to implement, and one of the essential books for managers.