The brand is the sword: the core force leading corporate competition

Author: Qiushui
Publisher:
Publish Date: 2003-01-01
Features: In today's globalized and knowledge-based economy, we are still unclear about who the true "wolf" is, we don't know how to use the WTO net to catch the "wolf," and we dare not use the WTO gun to eliminate the "wolf." If that's the case, our future has only one option: wait and see! If you have the vision of a county, you can do business in a county; if you have the vision of a province, you can do business in a province; if you have the vision of the world, you can do business in the world. In the current era, if a company cannot have a loud brand, I really don't know what else it has? It has no real future! This book is the reflection of a businessperson who has been engaged in enterprise management for over a decade on the topic of brands. It not only reveals the flaws in brand marketing among Chinese enterprises but also points out how to create and develop brands. Whether you are a brand researcher or an enterprise manager, this book is worth reading, even multiple times.