Dragon Media Advertising Book Selection · First Series① General Theory of Modern Advertising: A Re-examination of the Principles of Advertising Operation

Author: Ding Junjie
Publisher:
Publish Date: 1997-01-01
Features: Longmei Advertising Selection Book · Series. A specialized work in mainland China that focuses on the principles of advertising operation, interpreting modern advertising from a fresh perspective. It delves into the deep laws of the subject rather than just the basic knowledge, offering profound insights into the academic background of advertising, the interaction between modern advertising and the environment, the development patterns of advertising itself, the advertising market, advertising communication, and advertising campaign strategies.