International Business Operations and Management

Author: Ma Chun Guang
Publisher:
Publishing Date: 2002-01-01
Features: This book is specifically written for undergraduate and associate degree students majoring in International Business Management to study International Business Management courses. It primarily covers the international environment in which a business operates, as well as the theoretical foundations, development processes, management methods, control measures, business strategies, and the qualities, conditions, and capabilities that international business managers should possess in this unpredictable and fiercely competitive environment. The first two chapters of this textbook are suitable for associate degree students in business management, while the entire book is designed for undergraduate students. While elaborating on the theory of International Business Management, this textbook also emphasizes domestic and international management practices, supplemented by numerous cases and quantitative analysis methods. It is not only a must-read textbook for undergraduate and associate degree students in business management but also an invaluable reference material for managers engaged in economic and trade work for further studies.