100 Years 100 Graphic Designers

Author: Tong Huiming
Publisher:
Publish Date: 2003-09-01
Features: The 20th century was the most glorious era in human history so far. The advancement of science and technology, as well as the flourishing of cultural and artistic achievements, propelled human civilization to unprecedented heights. It was also the century when modern design emerged and matured, accompanied by the rise and fall of design trends that swept across society, creating a rich tapestry of material and spiritual wealth and significantly enhancing the quality of human life. Standing at the threshold of the new century, looking back at the past 100 years, we find a sea of brilliant designers among the vast pool of creative minds. These active design masters from different historical periods, with their extraordinary wisdom and timeless creativity, have contributed outstanding works that not only guided the evolution of global lifestyles but also became a shared cultural heritage of humankind, regarded by later generations as symbols of social development in the 20th century.
Gathering these brilliant design stars together and condensing the eternal creative heights into a classic, the main purpose of this series, "100 Masters of the Century," is to bring them together. The editors have meticulously selected 400 design masters who have had a significant impact on 20th-century design, along with their biographies, representative works, and key design philosophies, categorizing them into four volumes: "Product Design," "Graphic Design," "Service Design," and "Furniture Design." Through this highly condensed presentation of these magnificent design treasures, readers who love and admire excellent design are offered a profound century-long commemorative gift. Each volume is organized by the surnames of the design masters, with foreign names sorted alphabetically. The introduction to each master consists of approximately 1,000 words of biographical overview, life photographs, representative works, and critiques. The series is compiled with the principles of science, accuracy, objectivity, and comprehensiveness, avoiding subjective judgments and discussions while leaving space for readers to think for themselves. The series is a precious collection dedicated to readers, allowing us to gain insights into the essence of design, appreciate the beauty within, contemplate profound concepts, and elevate our own cultivation through the careers and timeless works of these design giants. For design students and professional designers, it helps to build a respectful monument and a forward-looking goal on your growth journey; for design enthusiasts, it serves as a school for nurturing personal taste and expanding aesthetic horizons.
This book condenses the works of the most outstanding and renowned graphic designers of the 20th century, introducing their lives, promoting their works, analyzing their historical significance, and inspiring readers to reflect. Through the professional journeys of these 100 design luminaries, we can clearly see the trajectory of graphic design history, with them standing as shining milestones. This book aims to convey to readers the message that graphic design is not merely a technique for arranging visual elements on paper. Without the wisdom of thought, a visionary perspective beyond the times, and a keen artistic sense, it is difficult to avoid mediocrity. None of the masters succeeded without being design thinkers. Chew and reflect—after you have feasted on this visual banquet.