Successful Marketing: International Renowned Brands in China

Author: Yang Minggang
Publisher:
Publish Date: 2002-09-01
Features: This book selects 41 successful marketing cases of international well-known brands in China, which are real and representative. It covers a wide range of industries, including both hot and emerging sectors such as the IT industry with brands like Microsoft, IBM, Nokia, Intel, HP, Sony, Dell, and Motorola in computer and mobile communication, as well as pillar industries and manufacturing, such as GE, Ford, Volkswagen, and Honda in the automotive sector. Additionally, it includes cases from service, retail, logistics, finance, media industries, such as Coca-Cola, Procter & Gamble, McDonald's, KFC, Nestlé, Pepsi, and Citibank, as well as upcoming companies like Kodak and Unilever.