Principles of Management

Author: Xu Xiaoli, Editor-in-Chief
Publisher:
Publish Date: 2003-03-01
Features: This book fully considers the requirements and characteristics of non-professional and various management theory teaching and learning, while also taking into account the completeness of management theory content and system. It reflects the evolving nature of management science—preserving fundamental management theories and content while boldly innovating, and striving to incorporate new trends, theories, and methods emerging in contemporary management practice and theory. The book emphasizes the Chinese characteristics of management work in China, absorbs the essence of Western management theory and practice, and considers the latest developments in modern educational teaching methods worldwide. It introduces the advanced teaching method of case studies, which is widely used in contemporary Western countries, arranging 1–3 cases at the end of each chapter. This makes it particularly suitable for schools adopting case teaching methods, as well as for non-management majors seeking to popularize basic management knowledge. Additionally, it can serve as a supplementary textbook for students in management majors, economics majors, Party schools, correspondence education, and adult education programs at the undergraduate and associate levels. The book can also be used as a reference for business management practitioners, teachers in higher vocational and technical schools, and individuals from all walks of life interested in management science.