Dealing with PR Experts: 168 PR Tips

Author: Guo Haiying
Publisher:
Publish Date: 2003-07-01
Features: The theoretical framework of the book is widely recognized in academia. What makes it particularly noteworthy is that the author uses 168 engaging subheadings throughout the text, incorporating approximately 250 cases, stories, and examples from various periods and cultures, both ancient and modern. This brings abstract and dry concepts to life, making them more vivid and dynamic, thereby significantly enhancing their persuasiveness and impact.