Public Relations Psychology

Author: QIN QIWEN (Editor-in-Chief) / HUANG XITING (General Editor-in-Chief)
Publisher:
Publish Date: 2002-12-01
Features: This series of applied psychology textbooks includes both foundational courses and core courses in different directions of the applied psychology major. In compiling this series, we strive to embody the spirit of "education should face modernization, the world, and the future," integrating scientific rigor with ideological depth, and connecting theory with practice to cultivate innovative applied talents who can adapt to social development. Both the foundational and specialized courses in this series are introductory in nature. Therefore, we have strived to incorporate the following features in the writing:
1. Scientific Rigor: Systematically elaborate on the fundamental concepts, skills, principles, and theories of this discipline, ensuring accurate concepts, clear principles, and practical skill development. The exposition of concepts, principles, and theories is based on factual evidence.
2. Frontier Focus: Reflect the latest research findings in this discipline, point out emerging trends, and address certain applied psychology issues in contemporary social practice.
3. Inspiration: Help students develop the ability to identify, analyze, and solve problems, fostering their innovative spirit.
4. Readability: Strive for clear, concise, and highly readable text.