Marketing Management

Author: Wu Feng
Publisher:
Publish Date: 2004-02-01
Features: A series of textbooks for economic majors in higher education institutions, compiled according to the 21st-century university economic majors curriculum determined by the Ministry of Education, to meet the needs of undergraduate teaching in domestic university economic majors. The 14 courses for 21st-century university undergraduate economic majors include: International Trade, International Finance, World Economics, Industrial Economics, Enterprise Economics, Public Investment, Securities Investment, Macroeconomics, etc. This book analyzes the characteristics of consumer markets, industrial markets, and service markets from three aspects: market analysis, market strategy, and marketing strategy, and explains the overall strategy, business strategy, and competitive strategy of enterprises.