Organizational Communication Theory and Practice

Author: Zhang Guocai
Publisher:
Publish Date: 2002-05-01
Features: After the first edition of this book was published, it received attention and adoption from many institutions due to its practicality, strong operability, and timely reflection of advanced domestic and international achievements. The current revised edition has undergone significant modifications. Organizational communication, starting from the study of teaching and learning, is a discipline that examines organizations and organizational behavior. This book, based on organizational theory and communication theory, systematically elaborates on the fundamental principles and practices, phenomena, and patterns of organizational communication. The book is divided into three parts: General Principles of Organizational Communication, Basic Forms of Organizational Communication, and Interactive Processes. The author first discusses the basic theories of organizational system communication from a macro perspective, then, with numerous examples, thoroughly explains the basic forms of organizational communication such as interpersonal communication, public communication, and group communication. Finally, it elaborates on the specific methods and techniques of interactive communication, demonstrating strong practicality and operability.