Negotiation Studies (Second Edition)

Author: Zhang Qiang
Publisher:
Publish Date: 2003-08-01
Features: Negotiation Studies is part of the Communication Studies Series. This book applies scientific theories of negotiation to discuss the general principles of successful negotiation. Starting with the qualities of a negotiator, it elaborates on various aspects such as negotiation principles, strategies, information, thinking, language, psychology, procedures, observation, and effectiveness. It also showcases the stylistic characteristics of negotiators from different countries. Finally, it highlights the negotiations related to China's "accession to the WTO" (Re-entry to the WTO) and "entry into the WTO." The book has a complete system, rich content, fluent writing, and strong readability, making it both practically significant and instructive. It can serve as a textbook for relevant majors in colleges and universities, a training manual for employees in enterprises and institutions, and a self-study resource for those interested in the art of negotiation.