Principles and Applications of E-commerce

Author: Gong Shangfu
Publisher:
Publish Date: 2003-05-01
Features: 21st Century Higher Vocational and Specialized College Computer Series Textbook. Based on the introduction of the basic concepts, functions, principles, and related technologies of e-commerce, this book emphasizes the practical content of emerging e-commerce technologies in recent years. The book consists of 8 chapters, covering topics such as: Overview of E-commerce, Models of E-commerce Systems, E-commerce Security Management, Payment Systems in E-commerce, Network Environments and Implementation Technologies of E-commerce, Enterprise Intranet Construction, Business Website Construction, and Business System Design, as well as Solutions for E-commerce Systems. Each chapter is accompanied by a sufficient number of exercises for readers to practice and improve. The book combines theory with practice, presents up-to-date content, and offers clear concepts with strong practicality. It serves as one of the computer system textbooks for e-commerce, business, finance, taxation, and management-related majors in higher vocational and specialized colleges; it can also be used by network system administrators and developers, commercial sales personnel, corporate leaders, and technical personnel interested in e-commerce. Additionally, the book is suitable as a textbook for relevant majors in colleges and universities, as well as for elective courses in MBA programs.