Negotiation Master: H. Cohen's Successful Shortcuts

Author: Liu Lin
Publisher:
Publish Date: 2002-08-01
Features: The Success Path of Global Wealth Elite, A Single Sentence Can Enlighten You, A Book That Benefits You for Life. Grateful to All Who Strengthen Your Achievements: Grateful to those who hurt you, for they temper your will; Grateful to those who deceive you, for they enhance your wisdom; Grateful to those who abandon you, for they teach you self-reliance; Grateful to those who stumble you, for they strengthen your ability; Grateful to those who criticize you, for they broaden your understanding. The Winning Principles of Win-Win Negotiation by Negotiation Master H. Cohen, Negotiation is a test of endurance and courage; Basic Strategies for Negotiating with 12 Types of People; How to Skillfully Issue a Last Ultimatum; 13 Ways to Spot False Information from the Other Side; 20 Experiences in Choosing Negotiation Statements.
In the ever-changing market and economy, globalization has promoted international competition and cooperation, and frequent exchanges have made negotiation indispensable in modern society, playing an increasingly pivotal role. The Negotiation Master—H. Cohen’s Shortcut to Success was published in response to this backdrop. This book systematically and comprehensively elaborates on H. Cohen’s negotiation strategies, covering understanding and mastering the negotiation opponent, ensuring thorough preparation, grasping the content, process, and atmosphere of the negotiation, the qualities, knowledge level, language skills, psychological resilience, and strategic and tactical application of the negotiator, as well as the mastery of techniques and methods. In summary, it offers an insightful and systematic summary of the art of negotiation.
This book divides negotiation into several key elements, detailing them from four aspects: the negotiation subject, the negotiation object, the negotiation environment, and negotiation techniques, distributing them across chapters. It focuses on introducing negotiation techniques and several types of business promotion negotiations. The book is tightly structured, combining general principles with detailed explanations, progressing from simple to complex, and systematically constructing the entire process of negotiation. Meanwhile, the numerous vivid practical examples make the book highly readable and actionable.