Business communication

Author: Xu Xiangguang
Publisher:
Publish Date: 2001-10-01
Features: A bilingual business communication textbook from a domestic university, featuring numerous cases and analyses from Sino-foreign joint ventures. It provides multi-perspective analysis of effective communication strategies, aligns with China's national conditions, keeps pace with the times, and offers rich and diverse content in vivid and fluent language. It inspires aspiring individuals to embrace the challenges of the new century. This book is a bilingual business communication textbook from a domestic university. It includes numerous cases and analyses from Sino-foreign joint ventures, offering multi-perspective analysis of effective communication strategies. It aligns with China's national conditions and is in tune with the times. The book is divided into three parts: Basic Theories of Business Communication, Oral Communication in Business Activities, and Written, Cross-Cultural, and Other Forms of Communication.