Brand Strategy and Economic Structure Adjustment

Author: Peng Xinsha et al.
Publisher:
Publish Date: 2004-04-01
Features: Based on the discussion of the role of brand strategies in promoting the optimization and upgrading of the economic structure, this book proposes several countermeasures for the organic integration of both to facilitate economic restructuring. The book will focus on analyzing the positive impact of brand strategies on industrial structure, regional economic structure, and the restructuring of existing assets. The research primarily employs methods that combine theory with practice, systematic analysis, economic and cultural integration, balanced and unbalanced analysis, qualitative and quantitative analysis, macro and micro perspectives, as well as case studies and comparative analysis. The basic structure of the book consists of two parts, eight chapters in total. Part I is the General Theory, including Chapters 1-5; Part II is the Specific Analysis, including Chapters 6-8.