Strong page design

Author: (USA) Fink
Publisher:
Publish Date: 2003-09-01
Features: Excellent design has two aspects. First, it captures people's attention. Second, it reveals multi-layered meanings, conveys emotions, ideas, and feelings. Powerful Page Design shows you how to convey multi-layered messages in your work. The book features eye-opening examples, in-depth critiques, and insights on effectively using concepts, typography, images, and layout. It includes all the information needed for design manuals, books, magazines, flyers, CD cases—not just a list of pretty pictures. You will learn how to evoke the desired audience response, because only the audience's reaction can prove whether your design is truly powerful. In this book, you will see over 100 excellent designs that convey different messages through various techniques. The designers of these works demonstrate a variety of approaches, from typography to the smallest details of the supporting elements. But more importantly, you will discover how they infuse each piece with strong emotions. As you flip through this book, you will realize that the key to excellent design lies in conveying messages. What message does this design communicate? Evaluate the work of each designer with this question in mind. The process of analysis and evaluation will bring you new insights, which will enable you to inject new vitality into your own design projects. While skills are important, creating emotionally resonant work that connects with the audience requires more effort. Similarly, it also requires an understanding of people. How people react to design—some designers have an innate understanding of this; others must spend a long time and invest significant energy to grasp it. Regardless of how this insight is gained, it is crucial for creating great work. Now, immerse yourself in the numerous outstanding designs in this book and experience how designers guide your mind and evoke resonance within you. After reading this book, you will feel even more confident in creating brilliant and dazzling masterpieces in your work!