Advertisement design

Author: Xu Yuzhong, Chen Jun, Shen Yandong, Lu Zhou
Publisher:
Publish Date: 2001-07-01
Features: This book is a part of the Modern Design Basics Series, specifically "Advertising Design." It comprehensively and systematically explains the basic concepts, principles, and steps of advertising design through a combination of numerous images and text. The book also includes a wealth of works for readers to study and reference. The content is thorough, visually engaging, and presented in a step-by-step, easy-to-understand manner. It combines theoretical depth, knowledge, and practicality, making it suitable not only as a textbook for design majors in art colleges but also as a self-study resource for design enthusiasts.