Cross-Border Management Strategy Path (2nd Edition)

Author: Zhao Shufeng
Publisher:
Publish Date: 2003-02-01
Features: The author is a professor of management at Washington State University in the United States, primarily teaching courses on international management, organizational theory, and strategic management. He has co-authored multiple books that have received high praise. This book adopts a strategic perspective as the theme to explore the impact of global economics and management decisions, providing a comprehensive review and analysis of international management. The content is rich and covers various aspects of international management, systematically examining the characteristics of the global economy and how multinational managers should comprehensively consider various factors to develop international management strategies. It is an excellent textbook suitable for students and teachers of economics and management, as well as managers.