New Century Advertising Creative Classics

Author: Feng Bin
Publisher:
Publish Date: 2001-01-01
Features: Advertising creativity is often understood as the product of brainstorming and mind-storming. A few people gather together, ponder deeply, and pile up a stack of fancy words and attractive images to consider it completed. Under this simplistic notion, what is produced is bound to lack vitality. This book compiles a large number of computer and internet advertising works from abroad. When facing the profound realms of computers and the internet, the author mostly uses popular, straightforward, and everyday advertising language to convey creative success. The book includes advertising design works related to "clothing, shoes, and hats," "jewelry and watches," "food and beverages," "home appliances and industrial products," and "e-commerce."