Catering Marketing Advertising Planning

Author: Huang Liuying
Publisher:
Publish Date: 2002-01-01
Features: Restaurant advertising is a "subject" that all restaurant owners, hotel catering marketing personnel, and catering industry professionals must seriously study. As a new professional discipline, restaurant advertising has begun to attract great attention. This book starts from the general principles of advertising and combines the characteristics of the catering industry to elaborate on the basic knowledge of restaurant advertising, including restaurant advertising research, restaurant advertising planning, restaurant advertising creativity, restaurant advertising expression, restaurant advertising production, and restaurant brand advertising. It aims to construct a complete framework for restaurant advertising and contribute its efforts to the development of the catering industry.