Graphic Design Layout Creative Techniques

Author: Zeng Xisheng
Publisher:
Publish Date: 2000-08-01
Features: This book, in the form of a practical and foundational reading material, begins with an exploration of the historical evolution of advertising information delivery. It provides an in-depth yet accessible explanation of the significance and purpose of layout design, as well as its principles and rules. The book also offers a brief summary and generalization of various forms of layout design. Additionally, it concisely introduces the procedures and methods of layout design. Finally, it presents representative examples of outstanding layout designs from domestic and international sources in various media formats of graphic design, aiming to give readers a vivid and concrete conceptual understanding. It is hoped that through reading this book, functional utility and artistic quality develop a correct evaluation and clear awareness, thereby actively and consciously engaging in the research and practice of layout design.