Author: Yan Jianxiu
Publisher:
Publish Date: 2003-05-01
Features: To fully grasp value opportunities, we must: identify new customer benefits from the cognitive space of customers; leverage core capabilities from the company's own business scope; and select and manage business partners from the collaborative network. To effectively align with customers' purchasing desires and needs, companies must have an internal resource management system that integrates the company's resources into a unified software. Companies must adopt a broader perspective to view the value functions of customers and place their business goals on finding more convenient ways to meet customer needs, while minimizing the time and effort customers spend on searching, ordering, and receiving.
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