Non-compliance with rules creative book

Author: (USA) Bob
Translator: Qiu Shunying
Publisher:
Publish Date: 2002-01-01
Features: "Forget all creative rules, including this book." Bob, who was inducted into the "New York Art Directors Hall of Fame" as early as 1991, is not only a renowned graphic designer but also an excellent illustrator, teacher, filmmaker, and even a jazz piano player. For professionals, a book written by such a master specifically to solve creative problems is a must-read; for general readers, the biggest reason to choose this book should be its beauty and appeal. Compared to those dull and tedious theoretical books, the biggest feature of this book is its introduction to 146 classic cases of Bob's creativity, with text almost frugal to the point of stinginess: each illustration is accompanied by only two lines of text—"Original Problem" and "Gil's Re-definition"—visually demonstrating how Gil "breaks the rules" in his creativity. Through these cases, Gil subtly expresses an idea: not only in the field of advertising, but all art forms should actually "break the rules."