Journey of Cultivating the Mind: Suzhou Legend of BenQ Culture

Author: Zhang Zheceng
Publisher:
Publish Date: 2003-01-01
Features: The future competition of enterprises will depend on the implicit power of culture. In the era of implicit competitiveness, business culture and even the work mindset and values it extends are the key, long-lasting elements that determine success or failure. The legend of BenQ's culture in ancient Suzhou vividly demonstrates how implicit knowledge is continuously created and rapidly shared within the company, leading to the comprehensive growth of employees. As a digital fashion brand that has rapidly risen in mainland China and globally in recent years, BenQ attracts public attention with a series of legendary stories: including early successful transformation and "Discovering Suzhou," investing in mobile phones and TFT-LCD in the 1990s, launching the new brand "BenQ" at the end of 2001, and "Sensory Marketing" and "Sport Marketing" in 2002. However, the most worth exploring among all these legends is how BenQ cultivates its people and nurtures its corporate culture. Because culture is the soil in which all stories take root, and people are the creators of all legends.