Life Insurance Introduction

Author: Wan Feng
Publisher:
Publish Date: 2003-02-01
Features: This series of teaching materials is not compiled in the way that a general life insurance company trains its sales staff by hierarchical levels, but rather with the purpose of establishing a standardized education system for sales staff. It adopts a step-by-step, progressive, and interconnected approach to form a complete educational and training system that guides life insurance sales staff from newcomers to key performers and ultimately nurtures them into junior, mid-level, and senior managers. The book consists of 8 chapters, aimed at introducing the basic knowledge of life insurance, the development characteristics and current status of the industry. It helps new insurance sales staff to gain a relatively macro, systematic, and comprehensive understanding of the general overview of the life insurance industry, establish the correct concept of life insurance marketing, quickly complete their role transition and professional positioning, and thus rapidly and healthily embark on the path of life insurance marketing.