Wired Marketing: A new marketing strategy for customer relationship management anytime, anywhere

Author: (American) Newell and others, Xu Tao, Zhang Yang
Publisher:
Publication Date: 2003-04-01
Features: The wireless era has arrived. As a comprehensive guide to the new mobile world, Wireless Marketing goes beyond traditional frameworks and explores new customer-centric wireless marketing models for B2B and B2C businesses. It highlights the following points:
· A customer relationship management (CRM) strategy for successful customer engagement anytime, anywhere, on any device according to customer requirements.
· Wireless strategies for building customer loyalty. The essence of new anytime, anywhere access marketing.
· Techniques for establishing personalized real-time market conversations.
· In-depth insights into how wireless technology will add value to the mobile industry.
· Strategies for building brands with wireless.
· Understanding the key challenges in establishing a mobile marketing business.