The Truth About Communication (A Global Bestselling Communication Classic)

Author: Ding Fan
Publisher:
Publish Date: 2003-04-01
Features: Within a group, to enable each member to work in coordination under a common goal, effective communication is absolutely essential. In every group, its members need to express desires, propose opinions, and exchange ideas; group leaders need to understand the situation, gain understanding, and issue commands—these all require effective communication. Most of our interactions with others are negotiations, whether it's discussing which restaurant to go to at home, deciding who will change the baby's diaper at 3 a.m., determining when to launch an advertising campaign at work, or carrying out a project. This means we must understand the rules of communication and improve our communication skills. If you lack confidence in your abilities in this area and are unsure of where to start, please begin by reading this book.